Brief 28: Awareness of Electronic Cigarettes and Perceptions of Harmfulness
In 2012, HINTS began collecting data on the public’s awareness of e-cigarettes and perceptions of harmfulness. Since then, awareness of e-cigarettes has grown. Using HINTS data, the proportion of U.S. adults reporting they had never heard of e-cigarettes dropped from 22.3% in 2012 to 13.6% in 2013. In this HINTS Brief, we explore e-cigarette awareness, use, and perceived harmfulness and suggest strategies for provider-patient discussions and health communication interventions.
February 2015